RENTON, WA | NOVEMBER 22, 2025
Get Better At Program Design, Elevate Your Coaching Skills, & Build Your Trainers Toolbox
LEE BOYCE + LUKA HOCEVAR
Get Better Results | Become the #1 Coach In Your Area | Charge & Make More Money.
Join Lee and Luka at the Vigor Ground Fitness and Performance gym for a 1-day seminar where they share their combined 40-years of coaching experience, wisdom, insights and strategies to get clients better results, more buy in, better connection, so that you can help them transform their body, health, and life; while helping you increase your client retention, word of mouth and referrals (the most powerful thing in growing your coaching business).
NOVEMBER 22, 2025 | Renton, WA
Get Better At Program Design, Elevate Your Coaching Skills, & Build Your Trainers Toolbox
lee Boyce & Luka Hocevar
Get Better Results | Become the #1 Coach In Your Area | Charge & Make More Money.
Join Lee and Luka at the Vigor Ground Fitness and Performance gym for a 1-day seminar where they share their combined 40-years of coaching experience, wisdom, insights and strategies to get clients better results, more buy in, better connection, so that you can help them transform their body, health, and life; while helping you increase your client retention, word of mouth and referrals (the most powerful thing in growing your coaching business).
IN THIS SEMINAR YOU'LL LEARN:
The real meaning of “program design” — not just sets and reps, but coaching thought process (Seeing individuals, not templates,Teaching clients movement, not exercises, Understanding context over theory).
Program design fundamentals: Hierarchy of program design: assessment - needs analysis – pains – goals - training phase.
What “well-rounded” programming really looks like for general populations. Strength training is
overrated, life is different.
Seminar Includes:
Beyond the basics: Introduction to Power Training for the General Population.
Why Power Training Isn’t Just for Athletes:
- How to safely integrate it for non-athletes
- Understanding the force-velocity curve simplified for clients
- Power/Strength vs Power/Speed
- Common misconceptions and risk management).
The Hierarchy for Power Training:
Deceleration/Eccentric, Heavy loading/power-strength, sub-max loading/ power-speed, ballistic/plyometric.
The Human Side of Coaching:
- Reading the room to adapt the appropriate coaching style
- How to cue efficiently — say more with less, Building buy-in and trust quickly
- The TEST acronym for assessments, Tone, energy, and language: the subtle art of “being coachable as a coach.”
- Personal case studies/experiences
Building out programs in real time, templates vs customization; what’s just the right amount and what we do to get clients consistent results.
Assessment, program design, coaching and communication systems for your team, how to deliver reliable, scalable results for every client you work with.
Using your coaching and program design skills to stand out in your area, connecting the dots of displaying your in person expertise digitally (the guide to making social media work for real in person trainers).
Q & A with Luka & Lee
This will be a mix of presentation as well as hands on with Lee and Luka spending a lot of time with attendees in an intimate setting so that every coach will leave with a deeper toolbox of skills, strategies, and wisdom to take back and be able to apply it with their clients and stand out.
lee Boyce
Lee Boyce is currently in his 18th year in the fitness industry as a personal trainer, and is an industry-leading fitness writer, international public speaker and book author. He's a 7th year professor at Humber College in Toronto.
He is the most prolific writer in the fitness industry, and has been published over 1200 times across every fitness and lifestyle publication you can think of. He's currently on the advisory board for both Men's Health Magazine and STRONG Fitness Magazine.
He's often featured on television as a fitness expert, and has appeared in hundreds of interviews and podcasts throughout his career for his expert advice. As a speaker, he's travelled internationally to give lectures and workshops aimed at helping coaches get better at their jobs. He wrote the book Strength Training for All Body Types with his coauthor Melody Schoenfeld (published by Human Kinetics) which serves as an accessible academic resource for both trainers and lifters to understand the science behind movement patterns with an emphasis placed on body anthropometry. At Humber College, he teaches in the Fitness and Health Promotion diploma program under the faculty of health sciences and wellness, helping shape the upcoming generation of fitness professionals with practical knowledge and much needed critical thinking skills they can use in the workplace.
Luka Hocevar
Luka is the founder and co-owner of the Vigor Ground gym in Ljubljana, Slovenia and owner of the Vigor Ground Fitness and Performance in Seattle, WA, both gyms recognized as leaders in coaching in each respective country, where they have cumulatively coached and transformed over 12,000+ clients in total since 2006.
Luka is also the creator of Vigor Ground Fitness and Business Summit, one of the industry's most respected educational events for coaches and gym owners.
Luka has personally coached over 4,000+ clients from the highest level professional athletes in the NBA, NFL, UFC, MLB college and high school, rehab patients with many different types of injuries/conditions, and clients from every walk of life looking to achieve looking, feeling, and performing better.
Vigor Ground Fitness and Performance has become one of the, if not the leader in continuing education gyms in the country hosting over 120+ seminars, certifications and conferences (in house) from the best coaches and presenters in the industry.
Luka and Vigor Ground Fitness and Performance have been featured in Men’s Health, Stack Magazine, T-Nation, Men’s Fitness, Onnit Magazine, Entrepreneur Magazine, Arnold Schwarzenegger, HBO Real Sports, Precision Nutrition, as well as CBS, FOX, USA Today, ABC and KING5 New Day NW as Seattle’s top fitness expert.
LEE BOYCE
Lee Boyce is currently in his 18th year in the fitness industry as a personal trainer, and is an industry-leading fitness writer, international public speaker and book author. He's a 7th year professor at Humber College in Toronto.
He is the most prolific writer in the fitness industry, and has been published over 1200 times across every fitness and lifestyle publication you can think of. He's currently on the advisory board for both Men's Health Magazine and STRONG Fitness Magazine.
He's often featured on television as a fitness expert, and has appeared in hundreds of interviews and podcasts throughout his career for his expert advice. As a speaker, he's travelled internationally to give lectures and workshops aimed at helping coaches get better at their jobs. He wrote the book Strength Training for All Body Types with his coauthor Melody Schoenfeld (published by Human Kinetics) which serves as an accessible academic resource for both trainers and lifters to understand the science behind movement patterns with an emphasis placed on body anthropometry. At Humber College, he teaches in the Fitness and Health Promotion diploma program under the faculty of health sciences and wellness, helping shape the upcoming generation of fitness professionals with practical knowledge and much needed critical thinking skills they can use in the workplace.
LUKA HOCEVAR
Luka is the founder and co-owner of the Vigor Ground gym in Ljubljana, Slovenia and owner of the Vigor Ground Fitness and Performance in Seattle, WA, both gyms recognized as leaders in coaching in each respective country, where they have cumulatively coached and transformed over 12,000+ clients in total since 2006.
Luka is also the creator of Vigor Ground Fitness and Business Summit, one of the industry's most respected educational events for coaches and gym owners.
Luka has personally coached over 4,000+ clients from the highest level professional athletes in the NBA, NFL, UFC, MLB college and high school, rehab patients with many different types of injuries/conditions, and clients from every walk of life looking to achieve looking, feeling, and performing better.
Vigor Ground Fitness and Performance has become one of the, if not the leader in continuing education gyms in the country hosting over 120+ seminars, certifications and conferences (in house) from the best coaches and presenters in the industry.
Luka and Vigor Ground Fitness and Performance have been featured in Men’s Health, Stack Magazine, T-Nation, Men’s Fitness, Onnit Magazine, Entrepreneur Magazine, Arnold Schwarzenegger, HBO Real Sports, Precision Nutrition, as well as CBS, FOX, USA Today, ABC and KING5 New Day NW as Seattle’s top fitness expert.
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